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Alaska: Meteorito


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In the last 40 years, the human race has brought thousands of species to the brink of extinction, putting our ecosystem and now our very existence at risk. The intentional fires in several places in the world (USA, Brazil, Australia and Argentina at the moment) are proof of how dangerous we are to the planet. Almost 2 million hectares have been burnt in 2020, ending with native forests and wildlife, but we still have time to turn this situation around and start taking actions and decisions that help the planet and save us from extinction. Fortunately, while humans may be the worst threat to the planet, we are also the best solution. That is the key message Alaska and Wunderman Thompson convey in their new campaign to raise awareness of our responsibility.
Credits Other credits

General Account Director: Fabiana Antonelli

Account Director:  Maria Jazhal

Consultant: Javier Lourenco

Retouching: Diego Salas

Photographer: Santiago Mendez Isla / Segundo Luchia Puig

Creative Operations: Paula Akel

Head of Audiovisual Production: Josefina Espil

Client: Anibal Desimone

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