VoteEarlyDay.org: sick OF IT day 1

Huge, a global experience agency, has partnered with VoteEarlyDay.org, a movement of nonprofits, businesses, election administrators, and creatives working to ensure that all Americans know their options to vote early, to launch a new campaign, titled “sick OF IT day.” The campaign consists of posters, digital, social media, and out of home ads which are being distributed across the IPG network.

The initiative plays with the concept of taking a sick day off from work and encourages people to vote early by taking a "sick OF IT day," a twist on the common term to raise an important point in order to vote early. The creative features bold headlines, distressed imagery with cues to the issues that are top of mind in this election including climate change, equality and the economy.