Outdoor ad: WWF: Narra

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WWF has been campaigning against the effects of global warming for years. It’s now reached the stage where most right-thinking people are aware that it’s a big problem. So rather than create scare-mongering ads about the end of the world, BBDO Guerrero Ortega shifted towards telling people what they can do to help.
Each tree planted absorbs a ton of carbon dioxide in its lifetime so a pack of seeds, with planting instructions, was stuck on an ad in magazines.