Fender: Play Free

Fender stands to report the brand’s highest-ever year for sales in 2020 with individuals turning to music to occupy their time during quarantine and stay-at-home orders, as reported in The New York Times. In March 2020, Fender gave away three months of free guitar, bass, and ukulele lessons via Fender Play as an act of goodwill during the pandemic. Within a month, Fender Play’s user base grew nearly 500% to approximately 930,000 aspiring players learning on the app. Recognising this growing community of players, Fender Musical Instruments Corporation (FMIC) is bringing back this goodwill offer – three months of free Fender Play – through the end of 2020. The Fender Play app makes it easier than ever to learn how to play the guitar, bass or ukulele with multi-genre, instructor-guided video lessons to assist those embarking on their musical journey. Designed with bite-sized learning in mind, Fender Play gives beginners everything they need to get playing songs by their favourite artists in minutes. To ensure those motivated by this record interest can get started with the right instrument, Fender has launched the interactive online guide, an intuitive web experience that demystifies the guitar shopping process to help match up new players with the right gear for their playing style and musical interests.