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It’s time for some refreshment with a tasty beverage, with MTN DEW releasing two new entertaining commercials celebrating the refreshing taste of a cold MTN DEW. In Garage Fridge, Mountain Dew is on a mission to quench the thirst of the ultimate Sweaty Boy, by dipping its toes in the music industry and producing the brand’s first single, 'Sweaty Boy', a full-length version of the siren song featured in the spot and an ode to thirsty DEW lovers across the country. With 'Every Time', MTN DEW is bringing taste and refreshment conventions to life in a new and refreshing way with a surreal twist – and the coolest horse you’ll ever see. MTN DEW shares these two pieces of creative focused on the ultimate goal: getting DEW Nation to heighten their thirst and desire for a cold, refreshing, tasty bottle of DEW.
Credits
Other credits
Associate Copywriter: Alli Walker
Head of Production: John Doris
Senior Integrated Producer: Rick Segal
Associate Producer: Sean Riojas
Director of Integrated Business Affairs: Thalia Tsouros
Business Affairs Manager: Anne-Camille Charpié
Business Leader: Bruna Bechelli
Business Director: Matthew Duerr
Business Manager: Allie Lightcap
Chief Strategy Officer: James Sowden
Executive Strategy Director: John Gibson
Strategy Director: Michael Obermeyer
Senior Strategist: Bodi Karsono
President: Nancy Reyes
Partner / Managing Director: Shawn Lacy
Head of Production: Sean Moody and Rachel Glaub
Production Designer: Jon Blud
Edit
Edit: Cabin Editorial
Editor: Chan Hatcher
Assistant Editor: Nick Deliberto
Managing Partner: Carr Schilling
Senior Producer: Michelle Dorsch
Colour: A52 Color
Colourist: Daniel de Vue
Executive Producer: Thatcher Peterson
Producer: Jenny Bright
VFX: Kevin VFX
Executive Creative Director / Partner: Tim Davies
Head of CG: Mike Dalzell
Sr. Executive Producer / Partner: Sue Troyan
Sr. VFX Producer: Jami Schakel
VFX Producer: Andrew Cowderoy
CG: Carl Harders, Matt Longwell, Nico Sugleris, Blake Guest, Igor Stefanovic, Kerry Graham, Bryan Repka and Dennys Herman
2D: Robert Murdock, Steve Gibbons, Steve Cokonis, Tim Bird, Rob Winfield and Susanne Scharping
Design: Adam Levine
Music
Music: Walker Music
Executive Producer: Abbey Hendrix
Senior Producer: Dottie Scharr
Music Supervisor: Julianne Wilson
Engineer: Christopher Keyes
Audio Mix / Sound Design, Screaming Penguin: Rob Fielack
Producer, Screaming Penguin: Zarina Mak
Client: Mountain Dew
VP Marketing: Mtn Dew / Energy / Flavors
Senior Director Mtn Dew Comms: Erin Chin
Director Mtn Dew Comms: Katy Holden
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