National Association of Realtors: It Will Take Us All

While the National Association of REALTORS has long advocated for fair housing, the latest campaign (created by Havas Chicago) serves as acknowledgement that there is still more work to be done across the real estate industry. The National Association of REALTORS is re-committing to the fairness fight and encouraging REALTORS, who are members of the National Association of REALTORS, and the public to report violations to HUD.gov. Havas Chicago worked with world renowned illustrator and animator Noma Bar – known for his deceptively simple style. His illustrations come to life through animation, with color that mirrors the National Association of REALTORS fair color spectrum as a visual language. The spot also uses color to advance the story, beginning in colorless world that recognizes the issues many face and progressing toward a brighter, fairer future for all. The introduction of color is timed with this line in the voiceover: “It will take all of us.” In this way color represents progress, and progress happens when we, all people, take on this issue together.