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Cristal beer: Qualifiers


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The South American Qualifiers for the next World Cup have begun in the midst of extremely difficult times, but when is it a good time? On this keynote, Cristal Beer and VMLY&R Peru launched this new campaign to show, once again, their commitment to the National Soccer Team, to the fans and to the country, keeping their promise to unite all Peruvians in one same sentiment. Featuring local rapper A.C.O. and produced by Fertil, the piece gives an account of the moments throughout history when the national soccer team overcame tough times, using them as a source of inspiration in order to celebrate this sport. There is one message that transcends soccer: the perfect moment does not exist, but together it can be created.
Credits Other credits

Production Director: Malena Mellado Rodríguez

Account Director: Raúl López-Guerra

Account Supervisor: Ana Morales

Account Executive: Lizbeth Vargas

Art Director: Juliana Arango

Direction Assistant: Lucas Belaunde

Offline and Online Editing: Luis Manzanilla "Manza"

Graphic Design: Jose Luis Matias "Pepelucho"

Artist: A.C.O.

Audio Studio: Humanimal

General Audio Producer: Christopher Farfán

Executive Audio Producer: Julio Valverde

Client’s accountable staff:

Brand Director: Fabrizio Escalante

Team: Macarena Poblete, Kiara Kottke, Fernando Salas, Tarek Abuid

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