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Web Film
World Vision Guatemala: Dark Silence
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It lasts 300 seconds, enough time to shake the viewer with something that seems fiction, but is not: last year the Institute of Forensic Sciences of Guatemala carried out more than 9 thousand evaluations for child sexual abuse. Some of these, dozens corresponded to children under 1-year-old. This reality is the one presented in the short “Dark Silence”, part of the homonymous campaign by McCann d4 for World Vision Guatemala and launched in October in the context of the commemoration of Children's Day in the country in order to make the rights of this age group visible. The initiative also aims to raise funds to accompany the victims and provide them with well-being and support in their legal processes. And within days of its launch, it already had an important impact: 3,000 people saw it, which in this nation is equivalent to 17 full movie theaters, surpassing results achieved in a similar time by Hollywood blockbusters in this market.
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