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Web Film
Rock the Vote: Build the Vote 2020
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Rock the Vote, the non-partisan, non-profit who for 30-years has been building the political power of young people, announced a new initiative, Build the Vote, which will see the organisation dive into the world of Minecraft for the first time to engage both young first time voters and future voters on the election process. On 26th October, Rock the Vote opened voting houses in Minecraft to allow young Americans to learn how to vote and experience voting for the first time. The players won’t vote for the candidates, but on 10 of the most important issues driving the current political conversation; gun laws, criminal justice reform, healthcare access, climate change, racial equality, education system, immigration, job stability, student loans, and combating corruption. The Minecraft world simulates many of the same steps voters in real life go through, from registering to casting a ballot. The results of the votes cast by young people in Minecraft will then be shared to the public, beginning on 30th October until Election Day. Rock the Vote partnered with creative ally Sid Lee to develop this experience, which is all part of Rock the Vote’s continued effort to reach and educate young Americans on the voting process and the importance of being an active participant in our democracy. While youth voter turnout is on the rise, and Rock the Vote has seen record registration numbers across its platform this year, the voting block still votes in lower numbers than older Americans. This isn’t due to apathy, but oftentimes lack of education on how the voting process works.
Creative Technologist: Julien Roub Charland Related |
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