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Forget Santa and his reindeer, we all know the true hero behind the holidays: Mrs. Claus. For its newest holiday campaign, online retailer Zulily has flipped the script to spotlight … read morethe true force behind the season, the “Mrs. Claus” that exist in all of our lives. Whether it’s a mom, teacher, auntie, neighbor or friend who always heralds the holiday cheer, this emotional ode to the Mrs. Claus was created in partnership with creative agency Butler, Shine, Stern and Partners (BSSP). Dear Mrs. Claus celebrates moms and those who carry the mom mantle for all they do to bring their families joy during the holidays, which is often overlooked. From tirelessly searching for the perfect gift to keeping the flame of family traditions alive, and everything in between. Instead of merely sharing what the brand can do for Mom, this new campaign celebrates Mom herself. Tapping into the insight that women are society’s givers, and the fact that over 85% of holiday shopping is done by women, BSSP saw an opportunity for Zulily to stand out from the sea of holiday sameness and celebrate the brand’s consumer. At its core, the new campaign is a story told by the women of America—every age, race, and cultural background—speaking in one collective voice.
read less...Vince Genovese - Integrated Production
Megan Siewert - Account Executive
Tricia Krasneski - Business Affairs Manager
Robert Caruso – Founder
Jesus Pena – Production Manager
Editorial: 1606 Studios
Jon Ettinger – Executive Producer/Partner
Brandy Troxler – Editor
Client: Zulily
Kiran Akkineni – Chief Marketing Officer
Megan Marshall – Director of Marketing
John-James Richardson – Group Marketing Manager, Strategy
Nicole Roozen – Marketing Manager, Brand
Hafiz Huda – Creative Director
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