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Sheffield Hallam University: Knowledge Applied
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The Mob has created an engaging new TV commercial for Sheffield Hallam University, directed by Meriem Adib, for new agency Pavement. The 30-second ad is the first creative for Hallam’s new proposition, 'Knowledge Applied'. The film uses a poem, narrated as a single monologue, juxtaposed with engaging imagery of a diverse array of students and academics. Filming took place in and around Sheffield and in the University itself, on the eve of the new national Covid tier system being introduced, with the challenge of casting and managing a large cast and locations.
Casting: Lee Mountjoy |
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