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Top 6: November 11th 2020
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MYER: Bigger Than ChristmasTop 6: November 11th 2020
Myer is helping put the joy back into 2020 with a Christmas campaign encouraging Australian’s to come together to celebrate all of the moments they’ve missed out on this year and make this Christmas even ‘Bigger than Christmas’. From birthday parties, Mother's Day, Father’s Day, anniversaries, Easter, and weddings that have had to be put on hold or celebrated in isolation – Australians will be packing it all into one day where they can celebrate it all. To launch the campaign, Myer has today released an original Christmas carol that reflects on the events and occasions that were a little different this year, using iconic Aussie satire and sunny-side up sense of humour. The campaign will come to life across all facets of the major Australian retailer’s communications including: advertising, visual merchandising, stores and digital platforms. It also showcases Myer’s ultimate, curated, one-stop Giftorium experience, which includes an exclusive partnership with Disney. In addition, Myer Gifticians will solve all gift giving needs to suit all ages and budgets, there will be complimentary gift wrapping along with the option for customers to round up their purchases at the point of sale, with proceeds going to charity.
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