TV ad: Voltaren: The Joy of Movement

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Voltaren, the GSK Consumer Healthcare Brand, launches a new global campaign building on their tagline The Joy of Movement with a stronger, deeper purpose: movement allows people to connect and that brings us true joy. The launch of the campaign also coincides with the release of the GSK Consumer Healthcare 2020 Global Pain Index (GPI) results. Now in its fourth edition, the GPI is a unique social study that has been uncovering significant impact pain has on lives globally. Now in its sixth year, the study has listened to more than 47,000 people to date. Its findings highlight the mental and physical health impact that body pain has on the lives of those who experience it.

Category Health & safety
Client Voltaren
Agency Publicis Italy
Country Italy
Uploaded 6 November, 2020

Credits

Director
Jamie Rafn
Chief Creative Officer
Cristiana Boccassini
Chief Creative Officer
Bruno Bertelli
Creative Director
Davide Boscacci
Assoc Creative Director
Ilaria Cormio

Other credits

GSK Consumer Healthcare Nyon, Switzerland:

VP & Global Brand Lead Voltaren – James Masterson

Senior Global Marketing Director – Cristina Martorell-Weiler

Global Digital Marketing Director – Lucy West

Global Marketing Programs Digital Transformation – Olivier Repond

Global Marketing Manager – Charlotte Perry-Truelove

Agency Credits

Global Digital Creative Director Digitas UK –Lazaros Nikiforidis

Chief Strategy Officer Publicis Italy and GSK Strategy Sponsor – Bela Ziemann

Creative Supervisor Publicis Italy – Beatrice Mari

Art Director – Alice Teruzzi

Copywriter – Francesca Ferracini

Director – Jamie Rafn

CEO Publicis Communications Switzerland | Global Business Leader GSK Consumer Healthcare – Nicholas Baddour

Global Business Lead -Voltaren Publicis Communications Switzerland – Shirine Aoun

Managing Partner Digitas UK – Greg Georgiades

Business Director Digitas UK – Megan Harrold

Creative Strategist Publicis Italy – Monica Radulescu

Experience Strategist Digitas UK – Caitriona Gallagher

Global Account Supervisor Publicis Communications Switzerland – Sophie Laird

Global Account Manager Publicis Communications Switzerland – Nayla El Sayegh

Account Director Digitas UK – Angeline Benge

Account Manager Digitas UK – Kailen Tubbs

Project Manager – Donna Valezano

Senior Primary Producer Hogarth WW – Lora Brisland

Senior Account Manager Hogarth WW – Veena Tamnee

Music Lead Massive Music – Rebecca Lowe

Music Producer Massive Music Amsterdam – Tom Tuckker

Media credits:

Publicis Media:

Global Category Business Lead Platform GSK Publicis Media UK – Katriona Connolly

Global Category Strategy Director Platform GSK Publicis Media UK – Anne Serr

Strategy Manager Platform GSK Publicis Media UK – Maria Ugrozova

Voltaren: The Joy of Movement

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Voltaren: The Joy of Movement

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