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Kohl's: Give With All Your Heart
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Central Films sparks a ‘rainbow connection’ in this tearfully sweet holiday spot for Kohl’s, out of agency Yard NYC. Directed by Rodrigo García Saiz, a little girl befriends an elderly neighbour, filling her routine days at home with colourful messages in the form of posters to her new window friend. When one of the girl’s messages goes unreturned for days and weeks, she is forlorn in the absence of her distant companion - only to be granted the only holiday wish on her list - the return of that friend in the adjacent window. Amidst newly-released holiday spots, the ad sends an uplifting message without straying from the hardships of the times. Separated by a side yard and windows, the crayon-coloured messages, albeit very cute, remain the neighbours’ only means of communication. The ailing neighbour returns by the end with a hospital wristband in tow during the Covid-19 pandemic, director Rodrigo hints at current events without making them the focus of the spot, choosing instead to turn his lens on a happy and hopeful ending to an unusual Holiday season.
Production Designer: Freya Bardell Related |
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