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In the midst of the pandemic, many gays, lesbians, transvestites and transsexuals had to return to their relatives' homes to protect themselves. However, instead of finding refuge, a … read morelarge part of these people came across the intolerance and hatred of parents, siblings and relatives who were not satisfied with their sexual orientation. The number of murders of transgender people in Brazil was already higher in the beginning of the second semester of 2020 than in the whole of 2019.
Seeking to bring light on this scenario, the Gay Group of Bahia (GGB) asked Propeg for a campaign to publicize the 19th LGBTQIA+ PRIDE PARADE, which this year will take place virtually on November 22th, through the entity's website. The result was the creation of a film which makes a hard parallel between the isolation experienced by society today and that has been present in the life of the LGBTQIA + community for a long time. To the sound of a version of the song I Will Survive, considered by many to be the anthem of the community, the film makes several analogies of the current moment in relation to the situations of isolation, fear and threat that the LGBTQIA + community has lived for decades.
“Even without going to the streets, it is important that our community remains united and active, to continue to fight for our rights with government entities and for the affirmation of our freedom” - says the president of the Gay Group of Bahia, Marcelo Cerqueira.
Emerson Braga, Propeg’s CCO, explains that during the creation and development of the campaign, the agency interviewed countless gays, lesbians, transvestites and transsexuals who shared emotional reports about family conflicts experienced during the pandemic. “ With this message we hope that families can reflect on tolerance and on the possibility of harmonious family life. May this be a day for mothers and fathers to reflect on the importance of supporting their homosexual children's decisions. ”
read less...Client: GGB Grupo Gay da Bahia
Title: I WILL SURVIVE
Product: 19th LGBTQIA+ PRIDE PARADE OF BAHIA
CEO: Vitor Barros
CCO: Emerson Braga
Executive Creative Director: Fabiano Ribeiro
Creative Direction: Karina Monique
Writing: Emerson Braga, Paulo Lima, Rafael Damy
Art Director: Pedro Checker
Customer Service Director: Michele Estevez
Production Supervisor: Manuela Peixoto
Developer: Santeria
Executive Production: Edgard Soares Filho
Direction: Rafa Damy
Photography Direction: Guilhe Muse
Art Direction: Paty Pereira + Tati Kordon
Co-Direction: Roddy Dextre
Assistant Director: Bárbara Bianchi + Radames Viol
Cast Preparation: Bárbara Aranega
Make: Miriam Kanno
Costume design: Kleber
Art Direction: Paty Pereira and Tati Kordon
Production Coordination: Ana Paula
Production: Marcelo
Post-production coordination: Alexandre Fernandes
Post-production assistance: Lucas Sakai
Collor: Ely Silva
Post: Line
Editing: Oscar Delamanha
Finishing: Line
Sound Production: Logic!
Musical Direction: Milton Miné
Piano: Maestro Keco Brandão.
Corner: Hugo Rafael
Voiceover: Ayslan Rodrigues
Mixing and Mastering: André Ribeiro.
Customer Service: Paola Belo
Approval: Marcelo Cerqueira.
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