 |
Tv
Backmarket: Freedom - Making Of
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
And yet, despite these major societal advances, there is a diktat that we have never questioned. That of always having to buy the newest product possible; of accepting the incessant pace of technological innovation imposed by the major brands. This is the consensual tyranny of the new. To buy new is to value a race for innovation that has brought about the era of disposability in technology, over-consumption, the depletion of scarce natural resources and the planned obsolescence of a product only a few months after it has been put on the market. Conversely, buying refurbished means choosing a fairer, more sustainable future by allowing very high-tech products to be sold at up to 70% cheaper than new ones. A future that Backmarket is proud to be the standard-bearer. The brand is no longer the start-up challenger that has come to tease the giants of technology. The French leader of refurbished products, thanks to its 110 million euros raised this year and triple-digit growth, is now a real alternative to the culture of the new; and they want to make this known. With its first brand film, Back Market is proclaiming it loud and clear: "New is old". Another model is not only possible but above all, it can be the result of a conscious, proud and desirable choice. So, through a series of modern personalities who embody these freedoms, met on Instagram, Back Market, with its agency Marcel and the french director François Rousselet, ask the question: What if freeing oneself from the new was the next freedom to be conquered?
BACK MARKET Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
