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Mercury Hard Cider: Explore the Dark Side of Cider
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Carlton & United Breweries' Mercury Hard Cider is inviting Australians to 'Explore the Dark Side of Cider' to promote the Crushed Range, featuring raspberry and passionfruit flavours. While most cider advertising is filled with sun-lit orchards, wholesome apple farmers and bright imagery, Mercury Hard Cider is a little bit…darker. Created by Clemenger BBDO Melbourne, the new campaign champions the mystery, intrigue and adventure of an unexpected night out, and rolls out across a hero film directed by Tom Gould, supported by digital, social and trade activity.
Media agency: PHD Related |
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