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At a time when the pandemic is driving unemployment, financial strain and mental health challenges, 'This Way to Health Insurance' by Duncan Channon shows that Covered California is here to help as a source for quality health insurance, and the place to get financial help for those that need it. TV spots directed by Academy award winning director Errol Morris unfold as in-home vignettes that offer a window into the everyday lives and concerns of people and families, including an unemployed father who needed help affording health insurance even as his kids think he’s a superhero; a man living with depression for whom mental health coverage has been everything; and, the daughter of a Latinx immigrant who’s always translated for her parents, but needed help understanding their health insurance options. OOH, digital and print creative features real families and allows Californians with a range of identities Latinx, Black, Asian American and LGBTQ to see themselves in the work.
Credits
Other credits
Client: Covered California
Director, marketing - Colleen Stevens
Deputy director, marketing - Michael Brennen
Consumer marketing & advertising staff services manager - Yuliya Andreyeva Sr. marketing specialist - Amy Wilson
Sr. marketing specialist - Aesha Olaso-Bethea
Sr. marketing specialist - Sarita Navarro Garcia
Marketing specialist - Gianina Frazee
Marketing specialist - Mattie Gleason
Consumer research, communications & operations branch staff services manager - John Reilly
Research & member communications staff services manager - Jennifer Miller Sr. marketing specialist - Amanda Danley
Marketing specialist - Brandi Miller
Research data specialist - Ila Zapanta
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Agency: Duncan Channon
Strategy
Chief strategy officer - Andy Berkenfield
Chief integration officer - Gary Stein
Director of strategy - Kelleen Peckham
Social norms strategist - Adam Flynn
Brand strategist - Katherine Dean
Account
Director of account management - Jamie Katz
Account director - Rachel Smutney
Account supervisor - Sarah Simonetti
Account manager - Kevin Logan
Project management
Director of project management - Rosheila Robles
Project manager - Michelle Mirasol
Communications
Director of communications planning - Leslie Diard
Group director, communications planning - Mandie Clem Associate director, digital - Brandon Sugarman
Comms planning supervisor - Meredith Robinson Communications planner - Olivia Alley
Communications planner - Jeff Steinberger Associate communications planner - Saba Gebrezghi
Search
Associate director, search strategy - Clarence Smith
Paid search manager - Oscar Vera
Paid social
Social media supervisor - Neha Sharma
Paid social media manager - Deena Adham
Analytics
Associate director of analytics - Rebecca Friedberg
Production
Art and print producer - Jess Shay
Senior broadcast producer - Keenan Hemje
Associate producer - Emily Sarale
Production designer - Phat Trieu
Cultural agency partners
BARÚ
APartnership
Quantasy
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Production partners
TV production
Production company - Biscuit
Partner/Managing Director - Shawn Lacy
Executive producer - Andrew Travelstead
Head of production - Sean Moody
Head of Production - Rachel Glaub
Line producer - Julie Ahlberg
Production Supervisor - Dina Alexander
Assistant Production Supervisor - Molly Gilula
Director of photography - Igor Martinovic
Art director - Noel McCarthy
Editorial - Exile
Editor - Grant Surmi
Executive Producer - Sasha Hirschfeld
Post Producer - Grace Hammerstein
Assistant Editor - Victoria Mortati
Post EFX
Colorist - Joseph Bicknell
Flame - Joey Deady
Flame Assistant - Adam Greenberg
Sound design
Recording studio - One Union Recording
Sound engineer - Eben Carr
Assistant Engineer - Michael Swarce
Executive Producer - Jaylen Block-Smith
Still photography
Photographers - We are the Rhoads
Producer - Crawford & Co Productions
Retouching & PrePress - DMAX Imaging
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