Restaurant Brands: Waffle Double Down Bib

With bacon, sticky maple mayo and a waffle all sandwiched between two chicken fillets, KFC’s new Waffle Double Down was always going to be messy. Deliciously messy. But KFC had fans’ backs – by covering their fronts with bespoke adult-sized Waffle Double Down bibs complete with little catchy trays to save those tasty crumbs for later. The waffle weave bibs were given away on social media with hundreds of followers vying to get their grubby mitts on one within minutes of launch.