BlueBet: Bluuu-eeee!

In the incredibly crowded online gaming market BlueBet had a major point of difference they’re one of the few 100% Australian owned bookmakers. During these tumultuous times there's a compelling drive to back Australian owned companies.Being a relative newcomer this would form the basis for a ‘true blue’ branding campaign that only BlueBet could own.It just so happened that ‘blue’ actually made for a hysterical link to 'Australiana', further re-enforcing the brand’s 100% Aussie owned credentials.

The campaign, created by JIMJAM Ideas in-conjunction with Humble Productions has launched in time for Spring, will roll out on TV, radio and online with the aim of unleashing all things true blue.

This is all signed off with the Bluu-eee! call to action, derived from the famous Aussie catch cry ‘Coo-eee! – a memorable branding sign off that will feature in all TV, digital and radio assets for years to come.