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Xbox and McCann London have released ‘Bound By Ink’, a salute to the dedication of the 'Gears of War' fan base. The film first aired during the Xbox launch celebration via global … read morelivestream on 10th November to introduce next-Gen updates to 'Gears 5'showcases what makes 'Gears' fans a different breed from those of other games - their passion, their grit, their lifelong commitment to the franchise. Featuring an array of real fan tattoos painstakingly edited into a new story, the film demonstrates the unique ability of this long-running series to quite literally get under your skin. Loyalty to 'Gears', to the extent of people across the world permanently inking themselves with the game’s characters and weapons, has long been an open secret in gaming circles. It was this that led McCann to theorise that enough different 'Gears' tattoos might be out there to construct a brand new narrative from them – one that spanned the whole timeline of the franchise. Featuring a range of eclectic tattoos and tattoo art styles, both from old fans and new ones around the world who wanted to be a part of this experiment, ‘Bound by Ink’ brought them all together for a common purpose. The story shows iconic series hero Marcus Fenix battling enemies General Raam and Queen Myrrah, but facing defeat, 'Gears' fans and new protagonist Kait Diaz come to his rescue, combining their weapons to finally conquer their foes.
read less...Co-President, McCann London: Laurence Thomson and Rob Doubal
Creative Director Design: Jade Sheppard
Senior Designer: August Campbell
Senior Planner: James Appleby
Managing Director: Jessica Tamsedge
EVP: Rob Smith
Managing Partner: Sailesh Jani
Account Director: Melanie Vickers
Senior Account Manager: May Sinlapa
Account Associate: Tayo Ruddock
Project Director: Clare Prager
Senior Project Manager: Anna Curtis and Hannah Graff
Project Manager: Georgia Wettenhall
Production
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Casting Producers: Toby Burden, Soraya Spiers, Roxane Bourges and Lucy McQuade
Business Affairs: Molly Strasser
Music Supervisor: Chris Graves
Production Assistant: Molly Turner
Art Director: Brin Frost
Compositor: Ed Bulmer, Patrick Selby, Mathew Graham
Grade: Joe Gainsborough
Editor: Mdhamiri Nkemi / Ed Bulmer
Sound design: Adam Woodhams
Tattoo Parlours: Gypsy Blood Tattoo, London; The Fall, Vancouver; Gristle Tattoo, New York and Soy Feliz Studio, Mexico City
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