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Top 6: November 18th 2020
Regional Australia relies on caravan tourism to survive. In fact, every $1 spent at a caravan park generates $3.92 for the local community. Yet increasingly, highways divert
… read morecaravanners away from these towns. Recent bushfires, droughts and floods have only made matters worse. To help, NRMA Insurance created Sloways. A 1400km network of road signs designed to divert caravanners to over 30 struggling towns - helping them slow down, travel safer and boost regional economies. Journeys could be planned online and integrated into maps. Cash cards and prizes encouraged caravanners to spend at local businesses along the way. While film and social content inspired every caravanner to hit the road. Slowly.
Find out more at https://www.nrma.com.au/sloways/
read less...CHE Proximity
Reece Lawson, Digital Design Lead
David Halter, Chief Strategy Officer
Catherine Hooson, Director, Experience Consulting
Nick Andrews, Head of Strategy
Cat Shaw-Halford, CX Planner
Charlotte Bruton, Head of Mixed Reality
Anna Boucaut, Technology Project Manager
Chris Howatson, Group CEO
Shane Holmes, Group Account Director
Tyson Mahon, Senior Account Director
Charles Todhunter, Senior Account Manager
IAG
Brent Smart CMO
Zara Curtis Director of Content & Customer Engagement
Sally Kiernan Director, Brand
Caroline Hugall Group Brand Strategy Director
Luke Farrell Director of Marketing Operations
Anna Bohler Personalisation Lead
Anna Jackson Brand Strategy Lead
Annabel Brusasco Personalisation Marketing Specialist
& all of IAG Marketing Team
Film Production
Simon Morgan, Art Director
Heliguy, Drone Operator
Heckler Post Production
Bonnie Law, Executive Producer
Andrew Holmes, Senior Editor
Olivier Fontenay, Colourist
Brad Smith, Senior Flame Artist
Music & Sound: Rumble Studios
Executive Producer: Michael Gie
Composer: Jeremy Richmond
Sound Designer: Liam Annert
