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Top 6: November 18th 2020
Outdoor
NRMA Insurance: SlowaysTop 6: November 18th 2020
Regional Australia relies on caravan tourism to survive. In fact, every $1 spent at a caravan park generates $3.92 for the local community. Yet increasingly, highways divert caravanners away from these towns. Recent bushfires, droughts and floods have only made matters worse. To help, NRMA Insurance created Sloways. A 1400km network of road signs designed to divert caravanners to over 30 struggling towns - helping them slow down, travel safer and boost regional economies. Journeys could be planned online and integrated into maps. Cash cards and prizes encouraged caravanners to spend at local businesses along the way. While film and social content inspired every caravanner to hit the road. Slowly.
Find out more at https://www.nrma.com.au/sloways/
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