SuperValu Ireland: "Is he still coming this year?"

With Christmas only a few weeks away, SuperValu has launched a heartwarming campaign for Christmas. Created by TBWADublin, the TV ad tells the story of a child looking for reassurance at Christmas, something that will feel familiar for most households in the run up to Christmas.For creative team Paul Arthurs and Martin Corcoran, “by telling the story from the child’s point of view we balanced childlike wonder and energy while remaining firmly rooted in the real world. This was crucial to striking the right tone for the film. We believe this piece will achieve resonance and hopefully give audiences a little lift in the run up to the big day itself.”