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Interactive

Subway: Sink a Sub


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Avast ye, the high seas are calling as Subway launches its first-ever ‘instant win’ gaming experience. Sink a Sub is a virtual at-sea battleground that transforms the way customers engage with the brand’s most iconic product – the Sub.
Guests who purchase from Subway menu's at participating Australian and New Zealand restaurant’s during November will receive a code to play the high-sea gaming experience. The gaming mechanism allows every player to ‘sink a sub’ on the gameboard to win a treasure chest of major prizes worth millions of dollars; from Subs and bikes to an Isuzu M-UX and $10k every week. Even players who ‘miss a sub’ will still win instant swag, including Subway cookies, drinks and meal upgrades.
Credits Other credits

Ben Dubuisson: Tech Lead

Priscilla Edmonds: Digital Project Manager

Hamish Lamb: Front-end Lead

Luciano Di Giuseppe: Senior Server Side Developer

JM Beltran: Front-end Developer

Annie Kyles: Front-end Developer

Samina Munir: Tester

Georgina Bruton: Managing Partner, Shopper

Emma Williams: Senior Engagement Manager, Shopper



Media Agency: Ikon Communications



Subway

Rodica Titeica: Head of Marketing ANZ

Ben Mile: Senior Marketing Manager

Raquel Hine: Marketing Manager

Kate Munro: Assistant Marketing Manager

Wannetta Samidurai: Assistant Marketing Manager

Geoff Fowler: Assistant Marketing Manager – Loyalty



Unlisted (formally known as Passion Pictures)



Director: Nick Lines

Executive Producer: Graham Pryor

Producers: Megan Plane & Liz Manning

Storyboards: Dylan Shearsby

Concept Designers: The Stompin’ Ground

Character Designer: Sacha Bryning

CG Modeller: The Stompin’ Ground, Kevin Taylor

Cinema 4D: Miguel Rodrigues

Head of VFX: Adrian Oostergetel

3D Generalist: Duncan McDonald

3D Animator: Rodrigo Torres

Design: Will Hunt

AE Animator: James Neilson, Josh Le Good

Online: Tom Marley

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