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Interactive
Subway: Sink a Sub
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Avast ye, the high seas are calling as Subway launches its first-ever ‘instant win’ gaming experience. Sink a Sub is a virtual at-sea battleground that transforms the way customers engage with the brand’s most iconic product – the Sub.
Guests who purchase from Subway menu's at participating Australian and New Zealand restaurant’s during November will receive a code to play the high-sea gaming experience. The gaming mechanism allows every player to ‘sink a sub’ on the gameboard to win a treasure chest of major prizes worth millions of dollars; from Subs and bikes to an Isuzu M-UX and $10k every week. Even players who ‘miss a sub’ will still win instant swag, including Subway cookies, drinks and meal upgrades.
Ben Dubuisson: Tech Lead Related |
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