Blue Bet: Blue Bet

JIM JAM CELEBRATES THE 100% TRUE BLUUU-EEEEEE!

In the incredibly overcrowded online gaming market BlueBet had one point of difference - they’re the only 100% Australian owned sports betting company.

Being a relatively unknown new-comer this would form the foundation for a ‘true blue’ branding campaign that only BlueBet could own.

It also just so happens that ‘blue’ actually makes for an hysterical link to ‘Australiana’, further re-enforcing the brand’s 100% Aussie owned credentials.

The integrated campaign, created by JimJam Ideas will roll out on TV, radio and online, with the aim of unleashing all things true blue.

This is all signed off with the Bluu-eee! call to action, derived from the famous Aussie catch cry ‘Coo-eee! – a memorable branding sign off that will feature on all TV, digital and radio assets for years to come.

BlueBet General Manager of Marketing Bill Richmond said “….”.

JimJam CD Charlie Cook said, “It was a pleasure and a breath of fresh air during these times to help put this 100% Aussie owned brand firmly on the map.’