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Starbucks at Home: Make it Yours at Home, 1
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Nestlé has launched a global campaign under the Starbucks brand, after the two marketing giants recently established a global partnership, which features a wide variety of Starbucks café now available to enjoy at home. The campaign is the second created for the brand by MRM Spain after McCann Worldgroup Spain (McCann + MRM + Momentum) successfully pitched and won the Starbucks-at-home agency review at the end of last year. The new campaign asserts that Starbucks is the only brand to offer coffee lovers the quality usually reserved for cafés now in the comfort of their own homes. The handwritten element in the line “Make it yours at home” across the campaign is an intentional design decision, highlighting the personalization aspect of the range of products that Starbucks are world renowned for. The "Starbucks at home world" developed for the brand, continues the clear vision of consolidating it as part of the brand´s identity, further driving distinctiveness across the category.
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