SodaStream: The Small Things

SodaStream has unveiled its 2020 holiday campaign focused on "enjoying the small meaningful things." The biggest SodaStream global campaign to date features hip-hop legend Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season. The campaign focuses on people and embraces the magic of the season. The story blinks at family holidays and replacing big plans by staying home and enjoying small but meaningful moments, in the holiday spirit. As always, SodaStream also delivers its environmental message when Snoop is joined by an animated sea turtle to call on people to make the small change to reusable for a big impact on helping our planet. One reusable SodaStream bottle can save-up thousands of single-use plastic bottle from ending up in the environment or landfill.