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Heineken: Holidays As Usual
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After a year filled with the unexpected, people can hopefully still take some comfort in the cliche traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken® has launched a global campaign, "Holidays as Usual", that plays on these occasions and shows they might be the only thing that stay the same during an ever-changing 2020. And while this holiday season may be very different to any other, it is still a time of year that so many look forward to, but the reality is often very different to the romanticized view. The film shows typical contrasting opinions between family members and trivial annoyances that many can relate to, from what to watch on the TV, to a firm no shoes inside' policy, house decorations and garish Christmas sweaters. And though these may be irritating in the moment, they are ultimately cherished and appreciated now more than ever.
Head of Art: Costanza Rossi Related |
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