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PSA: Grandma
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Teenagers who vape face a much higher risk of contracting an spreading COVID-19 than their peers who do not vape but teenagers are not the most vulnerable population in this pandemic. Seniors are. In fact over 80% of all COVID-related deaths are suffered by seniors, and they have something to say about it. The new "Ditch the Vape Now" campaign features endearing seniors delivering anti-vaping video messages to their grandchildren. But the films don’t just apply to a few vaping grandkids, they speak to an entire generation of vapers, encouraging them to use this rare moment in history to make healthier decisions. With the pandemic only widening the empathy gap between teens and seniors, McCann Global Health has found a way to humanize the consequences vaping by making senior citizens relatable to a younger generation. In the videos, grandparents fluently use Gen Z jargon making their impassioned pleas hilarious too.
Brianna Ferrigno, President, McCann Global Health Related
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