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Integrated
Foot Locker: The Worst Kept Secret
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Just in time for last night’s Draft, Foot Locker is launching its basketball-inspired holiday shopping experience, "12 Days of Greatness." The campaign launches with a cheeky spot titled, “The Worst Kept Secret” featuring a noteworthy cast of respected designers and culture-makers celebrating their love of the game.
Collaborating with some of the biggest names in streetwear, sneaker and basketball culture including Wairare Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villasenor presents a unique set of challenges, as their products and collaborations are highly coveted. “The Worst Kept Secret,” directed by Director X, illustrates the great lengths the designers went through to keep 12 Days of Greatness a covert project…up until now. The work debuts across Foot Locker’s social channels and was created with agency partner BBDO NY. Foot Locker has worked with the aforementioned designers to curate an exclusive collection of apparel and accessories spanning across the 12 Days of Greatness inspired by their love of basketball, hometown, and the culture. Products will be released between Nov. 20 and Dec. 26 at Foot Locker, both in-store and online. Visit Foot Locker's Release Calendar to find more information on drop dates and release procedures.
Client: Foot Locker Related |
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