IKEA: Life (at home) by IKEA

Life by IKEA is the brand platform in Australia that solves life's problems through design. During the world's strictest lockdown, which lasted over 100 days in Melbourne, IKEA added an extra assembly instruction to their most popular products. Products almost all Australians have in the home, or could invest in to help with ‘normal life’. Each of the illustrated instructions helped people find clever ways to deal with everything from cancelled holidays to haircuts, workouts to WFH, live sport to living with kids who couldn’t go to school. Released in context to what was happening in the world, we provided a solution to anything and everything life at home threw at us (yes, even Trump’s Tweets.hide!).