Sanlam: There's no Hunt

Sanlam, South Africa's iconic financial services provider, is sponsoring the Loeries Advertising Awards. We wanted to entice senior members of the creative community to tune in to the Sanlam x Loeries webinars. Given that Sanlam’s core platform is centred around planning, we created direct mailers based on the insight: most iconic agencies were founded by bold creatives who partnered with smart business individuals the planners. We took items of clothes that SA's agency founders are known for (John Hunt is known for wearing All-Star Chucks for instance). And we paired these with what their partner is known for wearing. This became a simple demonstration that one can’t exist without the other.
The posters were sent to agency leaders and drove them to register for the webinars.