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Règles Élémentaires: Have Lunch, 2
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In a woman's life, period-related expenses average around €8,000 *, an amount so high that it sometimes leads the most financially insecure women to choose between their personal hygiene expenses and buying food. So Règles Élémentaires teamed up with Serviceplan France on a poster campaign highlighting the problem of menstrual insecurity, which affects 1.7 million women in France. The "Menstrual Credit" campaign highlights a credit to finance periodic protection throughout the life of women. A loan that looks like a real banking product, but that doesn't exist ...yet. Although menstrual credit does not exist, the monetary cost of menstruation in a woman's life is a reality: 8,000 euros on average. In France, 1.7 million** women can’t afford such an expense and find themselves in a precarious period of menstruation. 21% of girls and women say, according to the IFOP, that they avoid going to work, school or going out during their period.
Media Agency: Mediaplus Related |
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