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Energy Upgrade California: The Collectors
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DDB San Francisco has released its latest campaign for Energy Upgrade California an organisation dedicated to bringing California together to meet the state’s energy goals. 'The Collectors' film is a metaphor elevated by beautiful cinematography designed to draw attention to the abundance of clean energy California has to offer. That is, except during peak hours from 4 to 9pm where clean energy gives way to fossil fuels to meet demand. The message, that Californians have the power to harness clean energy, is brought to life by depicting people across the state capturing solar and wind energy in their everyday lives.
Chief Production Officer: Di Jackson Related |
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