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Unicef UK: Miracles
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Unicef UK, the world’s largest children’s charity, has partnered with The Community London to launch an emotional brand advert for this year’s World Children’s Day (20th November). The film, titled ‘Miracles’, celebrates the feeling of hope and protection parents have for their children, but that right now, due to the coronavirus pandemic, a parents love will simply not be enough for millions of children around the world. The film presents striking images of parents holding their newborn babies alongside singer-songwriter Ellie Goulding’s cover of ‘How Long Will I Love You’ to mark the charities’ second phase of its ‘Generation Covid’ appeal. As we head towards the end of 2020, Unicef UK has shifted its communications from talking about the direct impacts of Coronavirus, to now focusing on protecting the longer term futures of children in the aftermath of the pandemic.
Client: Unicef UK |
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