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Pandora: One Lovely Day
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The holidays are about coming together. And this holiday advert, created for Pandora by Hornet director Andy Baker, is a prime example of just how feel-good a brand film can be when everything comes together just right. 'One Lovely Day' is a mixed media film about spreading love and the joy of gifting to neighbors and friends all around the world during the holiday season even if doing so this year might be difficult. It brings together the 2D talents of Andy Baker Studio along with an inspiring cast of celebrity ambassadors including Millie Bobby Brown, Coco & Breezy, and the Pandora Muses a global collective of inspiring women that includes: Nathalie Emmanuel, Halima Aden, Georgia May Jagger, Larsen Thompson, Tasya Van Ree, and Margaret Zhang. For Andy, this was an exciting challenge. He’s a director known for character-focused 2D animation mixed with bold colors and a love of 90’s art, street-skate style, and music culture. But to refine that style a bit to create something a little more realistic, even a little more feminine and fashion-oriented was a great way for Andy to expand his portfolio and showcase his range. The most fascinating design challenge came from molding together the real world with the animated one. Throughout the film, there are multiple live action sequences. These were actually filmed by the actresses themselves, mostly on their iPhones. Andy’s job was to piece together these scenes with the animations. And the animations, of course, conversely needed to play nicely with the real world. How do you, for instance, actually capture the unique personalities of each celebrity ambassador in animated form?
Head of Production: Lucia Davies Related |
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