Embed Video

Top 6: December 9th 2020

Intermarche has decided to embrace and pay tribute to the response to this historic health situation. This film is not about Santa Claus, but rather about those who have sacrificed everything to take care of others: health workers, the sometimes forgotten heroes of the year 2020. The brand is thus affirming its desire to be with the French people, as close as possible to their lives, by departing from the traditional Christmas commercials films that blossom every year. Accompanied by its Romance agency and director Katia Lewkowicz, Intermarché takes 3 minutes to pay tribute to them in a moving film that follows a nurse at the hospital and a family (a mother and her teenage son) waiting for the father’s recovery. This film, in which Intermarché has elegantly set itself back, focuses on the characters’ lives in a to-and-fro of worry, hope and tenderness. Never dramatic. Once again it doesn’t look like advertising, but more like a cinematic short film.

Category Retail services
Client Intermarché
Agency Romance
Production Grand Bazar
Country France
Uploaded 1 December, 2020

Credits

Director
Katia Lewkowicz
Executive Creative Director
Alexandre Hervé
Art Director
Julien Rézette
Copywriter
Philippe Pinel
Copywriter
Alexandre Hervé
DoP
Laurent Tangy
TV Producer
Emilie TALPAERT
Chief Executive Officer
christophe lichtenstein

Other credits

Brand

CEO: Thierry Cotillard

Strategic and Operational Marketing Director: Vincent Bronsard Marketing and Communication Director: Anne-Marie Gaultier Brand and Communication Manager: Camille Sassi

Brand and Communication Director: Anne Guivarch

Media Manager: Hervé Ribaud

Advertising Manager: Aurélie Ansart

Project Manager: Julie Antoine

Media Project Manager: Marion Malezieux

Agency

Senior Strategic Planner: Jérome Lavillat

Account Team: Marie-Laure Dangeon, Emilie Franck, Arthur Amis, Julie Valero

Production

Music : Terrenoire – Jusqu’à mon dernier souffle Sound Production: Schmooze

Sync : Alexandre Rabia (Universal)