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St. Vincent de Paul: Impossible Choices


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Creative agency In the Company of Huskies announces the launch of St. Vincent de Paul's (SVP) annual appeal. SVP is Ireland's largest charity and they receive more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year. With many normal channels for donations, such as church gate collections and the SVP's shops, being disrupted due to the pandemic, this year will be the most challenging. The campaign highlights the situation faced by many families who live below the poverty line. Already stretched households will face difficult decisions this winter. 'Impossible Choices' reminds us that there are families that are often faced with having to choose between food and heating or giving their children presents. The campaign includes a 30" TVC, outdoor, digital and activations.
Credits Other credits

Business Director: Nessa Van Rooyen

Senior Account Manager: Fiona Cunniffe

Head of Design: Chris Flynn

Designer: Emily Blaney

Client

SVP National President: Rose McGowan

SVP Head of Fundraising: Nichola Mullen

SVP Donor Development Lead: Daniel Alvey

SVP National Secretary: Andy Heffernan

SVP Fundraising team: Deirdre Mullen

SVP Fundraising team: Aoife McKiernan

Production

Editor: Laura Briggs

Graphics: John O'Hagen

Casting: Katy @Ali Coffey Casting

Location: Banba Toymaster, Mary St.

Production Design: Kate Moylan, Hannah McAteer

Post Production

Grading: Screenscene

Grade: Donal O'Kane

Sound

Music: John Walsh

Sound: Mark Richards @ Mutiny

Agency Music Producer: Ciarán Walsh

Photography

Photography: Liam Murphy Photography

Photographer: Liam Murphy

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