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Integrated
NHS England and NHS Improvement: Think 111 FirstThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
NHS England and NHS Improvement have launched a major new campaign which aims to encourage use of the 111 service as a means of accessing A&E. The integrated push was created in partnership with M&C Saatchi.As part of the ongoing 'Help Us, Help You' activity which encourages the UK population to continue to access NHS services during the COVID-19 outbreak, "Think 111 First" aims to make it people's first instinct to contact 111 when they think they need A&E for an urgent but not life-threatening medical need.
The campaign depicts people in precarious scenarios, frozen in time at the moment they realise they may need to go to A&E. The NHS is asking them to “think 111 first” rather than just turning up at hospital. People can now book an A&E time-slot via 111, which is particularly important as hospitals look to manage admissions and maintain social distancing. A 30-second TV spot, directed by Billy Pols through Merman Films, features a series of vignettes, including a woman falling off her bike after cycling over a bump in the road, a man suffering abdominal pain, and another man looking after a sick child – all suddenly frozen in mid-air, as if time had stood still. The number 111 appears gradually on screen as a voiceover asks: “What’s your first thought? What’s the first thing you’d do? Where’s the first place you’d go?”. The ad then cuts to a shot of a 111 call centre, with a nurse and a voiceover says: “When you think you need A&E, just think 111 first. We’ll help you right away. And if you need urgent care, we’ll book you in to be seen quickly and safely. Just think 111 first.”
Client: NHS England and NHS Improvement |
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