McDonald's: A Kid's Lockdown

Belgium was hit hard by Corona. Leading to an extremely strict lockdown. As a family brand, McDonald's wanted to tell the story of this lockdown.as seen by the kids.This results in a funny but magical commercial, made by TBWA Belgium. At the heart: a quirky, little girl that tells us all about her cancelled birthday party, awkward zooms, paranoid parents, boring walks… in short: a really shitty year. And to save it, she calls for Santa.Of course, it's not Santa that ultimately delivers. but McDonald's , with a promotional action called "30 Days Of Xmas", in which they'll be offering presents to families every day for a month.
Because 2020 was so crappy that it deserved more than one day of Christmas!