Honda: Mod It Yourself

Honda wanted to launch a new model of the mini sport motorcycle with a new name change from MSX to GROM, and at the same time, give a new brand positioning as a motorcycle made for DIY customization.
Therefore, we created an online film that tore away from how motorcycles for young generations are usually perceived and showed how GROM allows its rider to express themselves individually with endless customized styles. The film also conveys an intriguing visual which is a rebellious take on every other motorcycle ads.