Campbell's: Save The Snow Day

Campbell’s has launched an online pledge on SavetheSnowDay.com created by Leo Burnett Chicago, calling families who believe hills were made to be sled down, cold days call for hot soup and in shutting screens off, and putting snow pants on, to pledge their support to save a cherished winter tradition. The snow day has always been a time honored tradition, but with the adoption of virtual classrooms and e-learning, these magical days are under threat with the real possibility of extinction.