Coca-Cola: Batemans Bay

Coca-Cola has launched a new regional campaign via The Station Agency, Ogilvy and Geometry, to help Aussies celebrate summer in some of Australia’s most iconic and loved holiday spots such as Bunbury, Coffs Harbour, Port Macquarie and Bateman’s Bay. With this summer tipped to be one of the busiest on record for popular holiday hotspots around Australia, Coca-Cola has crafted a hyper-local approach that celebrates what makes each destination unique. The campaign features bespoke localised out-of-home in nine locations including Newcastle, Port Macquarie, Orange, Bunbury, Bateman’s Bay, Kalgoorlie, Toowoomba, Coffs Harbour and Byron Bay. The large format out-of-home features imagery that celebrates local themes unique to each area such as surfing in Port Macquarie, Bateman’s Bay and Newcastle, fishing in Coffs Harbour, snorkeling in Bunbury and the iconic lighthouse at Byron Bay.