EA Sports FIFA 21: Next Level Speed

EA Sports FIFA 21 and its next generation console features are showcased in a major new campaign created by adam&eveDDB, in a collaboration with the in-house cinematics team at EA SPORTS. At the heart of the campaign is a 90-second film which brings to life the visceral experience of FIFA 21 on next generation consoles, from the hair strand textures of players to the hugely atmospheric pre-match experience at Anfield. There are five further films, running 30-seconds, each of which is inspired by one of the greatest players in the game right now, and highlighting one of the next-level aspects of FIFA 21 on next generation consoles. Mbappé, the lightning-fast PSG and France forward, for example, inspired the film ‘Next Level Speed’, while Brazil and Real Madrid forward Rodrygo is featured in the ‘Feel Next Level’ film, which highlights PS5’s trademarked DualSense haptic feedback. The three other players to feature are: Trent Alexander Arnold in ‘Next Level Atmosphere’, for the game’s immersive pre-match live capability; Erling Haaland in ‘See Next Level’, highlighting the enhanced detail provided by LiveLight rendering; and João Félix in ‘Move Next Level, which shows how EA SPORTS GameCam lets players track every move.