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Ledger, a French scale-up specialized in the safety of crypto currencies, has been identified as one of the 40 most promising French companies (Next 40). Ledger is launching its … read morefirst worldwide campaign with TBWAParis to promote the Ledger Live Application which allows the management of crypto currencies with the “Nano” e-wallet. As we all know, there are many intermediaries between us and our money (bankers, assistants, advisors, consultants…). The current financial system lets us believe that we’re free to do whatever we want with our money, however, it's not so easy when our money is actually managed by someone else. Today, it’s now possible to be the sole manager of our money thanks to the combination of the Nano e-wallet and the Ledger Live Application which allows you to buy, sell, exchange, lend and make your crypto currencies grow, all the while ensuring the high security standards that have made Ledger's success possible. To sum up, they allow you to do everything a bank can do, without its multiple intermediaries. Through the films, Ledger demonstrates in a humorous way that with Ledger Live, we can now play all the roles of the habitual banking figuers since we are the only ones in charge of our money. In short, a cheeky way to thumb one’s nose at big bank bureaucracy.
read less...Advertiser Managers: Benoit Pellevoizin, Aurélie Morel
Agency Managers: Jonathan Serog, Julie Montagné, Marine Letourneur
Strategic planner: Lilian Leccia
Post Prod: Elise Gamboa
CEO TBWAElse: Maxime Boiron
Prod: Jennifer Bauche
Graphists: Bastien Malmanche, Pierre Brière
Head of Music and Sound: Olivier Lefebvre
Sound Director: Fabrice Pouvreau
Sound Engineer: Alexandre Robieux
Sound Artistic Directors: Thomas Jacquet, Ferdinand Huet
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