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ConvertKit: Find Your Audience Faster - Calvin Arsenia
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The new campaign, titled “Find Your Audience Faster,” takes inspiration from cultural truths impacting creators today. In a year when we’ve had less human connection than in the past, the ways that creative people come together to share work—live shows, gallery openings, private dining events—have taken a serious hit. Creators have to extend their reach and find new ways to sustain themselves as independent businesses. According to USA Today, 64% Americans age 24+ who lost a job or had hours reduced have landed or plan to seek a side hustle, and 54% of all adults are planning a side gig as of mid-April. This campaign reminds creators that ConvertKit is here to help them pivot and reach their audiences effectively. The two spots, produced in partnership with the Wade Brothers, feature real independent artists from Kansas City, Calvin Arsenia (musician) and Whitney Manney (fashion designer). You can see the energy of the artists flowing in the spot, similar to the energy of so many other creators across the country. 2020 hasn’t slowed them down, and with support from ConvertKit, they are still growing in many ways. Agency: Mekanism.
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