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Dole Packaged Foods: Unstuffed Bear
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This Christmas season, one in five children may go hungry worldwide. Dole Packaged Foods Europe is taking action with the launch of its #UnstuffedBears campaign to help raise awareness and funds to feed UK families in need. Brought to life by London-based agency St. Luke’s, the impactful “#UnstuffedBears” campaign features happy, fully-fed, plush teddy bears, the scene ends with a noticeably thin teddy bear - his tummy is visibly less full - sitting forlornly on the stairs. A gentle reminder of the one in five children lacking the nutrition and food they need to thrive. The campaign launches globally today and will reach consumers through online video, displays, and social media throughout the festive season. The endline encourages consumers to help feed the bear – by donating. Monetary donations directly benefit vulnerable families and children via Save the Children UK. The campaign’s impact can be tracked in a unique way at www.DoleUnstuffedBears.com. Additional agency partners that supported this campaign around the world include Spark Foundry, Flywheel, High Wide & Handsome and Peppercomm.
Managing Director: Ed Palmer Related |
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