PUB, Singapore's National Water Agency: Kinship

Singapore's water demand is at 430 million gallons a day that's enough to fill 782 Olympic-sized pools. With clean water readily available at a turn of the tap, water scarcity and consequently, the need for water conservation – remains a distant concept. How can we get Singaporeans to stop taking this precious resource for granted? Taking inspiration from a Malay proverb, "water doesn't break apart when you chop it'. Kinship drew a parallel between the preciousness of kinship and water, thereby inspiring the audience to appreciate water more.