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Roar Protein: FIND YOUR ROAR


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Protein is the 2020 buzzword in health and wellbeing foods and brands. Snack bars, smoothies, yoghurts, powders, gels – even cookies – tout their protein statistics. Roar protein’s snacks are simpler. They’re uniquely no-nonsense combinations of meats, cheese and nuts. Roar Protein appointed The General Store to help carve out a space in the performance protein world that was refreshing and a little bit different. The launch TVC 'Find Your Roar' directed by Dan Reisinger of Infinity Squared, pokes fun at the performance protein genre in the story of a man, a mountain and a not so athletic bear.
Credits Other credits

Agency Partner and COO, Madeleine Livesey

Agency Editor, Cameron Creagh

Agency CEO, Matt Newell

Client, Anthony Toovey

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