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Whisky brand Dewar's new global campaign, Stay Curious, encourages consumers to seek out new, memorable experiences across cultures. Back in 1846, John Dewar and Sons set out to … read morecraft the world’s best Scotch whisky from their tiny copper-filled distillery in Perth, Scotland. Instead of following in other’s footsteps, the inventive lads endlessly explored and experimented before discovering a new, previously unheard-of blending process called 'double-aging'. This innovative process not only gave their whisky a smoother finish than anything else on the market, it proved that seeing potential in places that others overlook can often lead to greatness. Now, 174 years later, this campaign continues to propel Dewar’s “inquisitive spirit” forward in a fresh way that focuses on diversity and a connection to global culture. Stay Curious launches with two films inviting people to explore and look beyond the obvious with Dewar’s. The fully integrated campaign was created with creative agency partner, BBDO NY and is running on TV/OLV, print, out-of-home, social and experiential activations.
read less...John Burke: Chief Marketing Officer
Adam Oakley: Gloval Vice President, Dewar’s Whisky
Amy Samuels: Senior Global Communications Manager
David Rolfe: Head of Integrated Production
Sofia Handler: Executive Producer
Sarah Knowlton: Producer
Jessica Nugent: VP, Production Services Director
Kathy Bannon: Sr. Business Affairs Manager
Julia Millison: Music Producer
Steven Panariello: Managing Director, BBDO New York
Meghan Wood: VP, Account Director
Josh Freeland: Account Director
Kevin Lee: Account Manager
Clare McGough: Social Manager
Jen Leung: VP, Communications Planning Director
Zach Kula: Brand Planning Director
Managing Director: Eric Stern
Executive Producer: SueEllen Clair
Head of Production: Kerry Haynie
Producer: Ben Roberts
Stylist: Oscar Charpentier
Editorial: Arcade
Editor: Geoff Hounsell
Assistant Editor: Laurel Metzler
Producer: Fanny Cruz
EP: Sila Soyer
Music House: Sound Tree
Sound Post: Sonic Union
Post VFX: Blacksmith
VFX: Blacksmith
EP: Charlotte Arnold
Producer: Tina Chen
VFX Supervisor: Eric Schaechter
Lead Compositor: Iwan Zwarts
Lead CG: Tom Bussell
Compositors: Yebin Ahn, Hieu Phan, Molly Intersimone, Rosi Ruiz, Ben Kwok, Dan Bowers
CG: Rick Wallia, Paul Wei, Krista Albert, David Martin, Ohad Braca, Kushal Das
Color: Blacksmith
Colorist: Mikey Pehanich
Production Company: BBDO Studios
Director: Brody Bernheisel
DP: Tinx Chan
Producer: Jon Hsu
Noreen Masih: Director, Project Management
Scout
Music Title: Catch
Composed by Joel Hartman
Published by Soundtree Music Publishing Limited
Master Controlled by Soundtree Music Limited
The Party
Additional production and arrangement by Luke Fabia
Mix Engineer- Steve Rosen
Senior Producer - Patrick Sullivan
Studio Director - Justine Cortale
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